TRAVEL. There is some kind of regions
you want to visit for its flawless landscapes, others because you
want to experiment the frenzy of a big city, some because they have
the secrets of the « fare niente » and some others
because of their fashion, art or architecture culture.
But what about a country where the
beauty of the beaches is breathtaking, where the lifestyle is all
about health and nature, where the wine is good and the creativity is
more than ever « one of a kind ». I am talking about
Australia.
In a creative point of view, I actually
never considered Australia as an interesting country until I
discovered its tones of native fashion labels. OK, now we can say,
quantity is not quality. But you know what? All the Australian
fashion brands I followed in the Internet until now really touched my
aesthetic sensibility.
The first I like more than ever is Josh Goot.
He is quite an equilibrist in my sense because he wonderfully succeed
in mixing minimalist and clean cuts with optimistic volumes and
prints. No, optimism and minimalism are not opposed concepts!
I would die to own one of his creations
since what I am looking for into my style is the perfect balance of
bold silhouettes with a maximalist sense of color and volumes.
Actually, Australian design really have
a strong identity in my sense. And the aesthetic of the brands I am
writing about in this post are proving it. Take Cameo for example.
Every single piece of the collections designed by Kathryn
Forth has a something that we could qualify as bold. The volumes are again
very specific and assumed. No fear to use folding effects, strong
volumes and delicious clashes of colors. Considering the richness of
Cameo designs makes almost impossible to imagine that this clothing
is actually affordable! Yes, I am seriously considering in
ordering something!
Soot
is a fashion brand that also takes the same field. When I discovered it I
totally felt in love with their romantic but not tedious
monochrome flowered jumpsuit. I like their mix of sensitivity and strength in
their designs.
Finders Keepers,
in the opposite, is less about volumes than about the graphic effect
of the silhouette but still keeping this same typical sense of clear
cuts. I really like their black and white dress that really enhance
de woman curves.
Finally, I found a range of really cool
accessories brands as Oliver Store or E-S-T by Emma Sadie Thomson
which are really into fun pieces really practical for super hot
summer days since they are almost all made in perspex or beach
friendly materials.
All that to say that I can't wait to
organize a travel to Australia to enjoy the beach, drink some wine
with friends, discover a lot more great designers and of course do a lot of
shopping!
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| JOSH GOOT |
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| CAMEO |
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| FINDERS KEEPERS |
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| SOOT |






















