TRAVEL. There is some kind of regions you want to visit for its flawless landscapes, others because you want to experiment the frenzy of a big city, some because they have the secrets of the « fare niente » and some others because of their fashion, art or architecture culture.
But what about a country where the beauty of the beaches is breathtaking, where the lifestyle is all about health and nature, where the wine is good and the creativity is more than ever « one of a kind ». I am talking about Australia.
In a creative point of view, I actually never considered Australia as an interesting country until I discovered its tones of native fashion labels. OK, now we can say, quantity is not quality. But you know what? All the Australian fashion brands I followed in the Internet until now really touched my aesthetic sensibility.
The first I like more than ever is Josh Goot. He is quite an equilibrist in my sense because he wonderfully succeed in mixing minimalist and clean cuts with optimistic volumes and prints. No, optimism and minimalism are not opposed concepts!
I would die to own one of his creations since what I am looking for into my style is the perfect balance of bold silhouettes with a maximalist sense of color and volumes.
Actually, Australian design really have a strong identity in my sense. And the aesthetic of the brands I am writing about in this post are proving it. Take Cameo for example. Every single piece of the collections designed by Kathryn Forth has a something that we could qualify as bold. The volumes are again very specific and assumed. No fear to use folding effects, strong volumes and delicious clashes of colors. Considering the richness of Cameo designs makes almost impossible to imagine that this clothing is actually affordable! Yes, I am seriously considering in ordering something!
Soot is a fashion brand that also takes the same field. When I discovered it I totally felt in love with their romantic but not tedious monochrome flowered jumpsuit. I like their mix of sensitivity and strength in their designs.
Finders Keepers, in the opposite, is less about volumes than about the graphic effect of the silhouette but still keeping this same typical sense of clear cuts. I really like their black and white dress that really enhance de woman curves.
Finally, I found a range of really cool accessories brands as Oliver Store or E-S-T by Emma Sadie Thomson which are really into fun pieces really practical for super hot summer days since they are almost all made in perspex or beach friendly materials.
All that to say that I can't wait to organize a travel to Australia to enjoy the beach, drink some wine with friends, discover a lot more great designers and of course do a lot of shopping!